MEDIUM

Sleep is essential to the human body so is the mattress. In order to protect our back, a mattress promises good posture when we sleep. The muscles and ligaments of our back relax and heal themselves while we sleep. A good mattress ensures that the natural curve of the spine is secured and our ears, shoulders, and hips are aligned, even as we turn while sleeping.

The National Sleep Foundation found that 92% of people say a comfortable mattress is important to […] Read More 

STYLE CANADA

Sleep is one of our favourite things. And when we got the chance to rest our heads on a Juno king-size mattress by GoodMorning.com, we were overjoyed to actually sleep well at night. With its radically low prices and designs that fit every body, we were quick to hop on the GoodMorning.com bandwagon when the lush Juno mattress made its way to our front door […] Read More 

ADDICTED

Up until this fall, I lived in the same home for over 10 years. That also meant sleeping in the same bed, and on the same mattress, for the same amount of time. For years I shamefully neglected my sleep, both the quality and duration of it. I could be heard callously saying “I’ll sleep when I’m dead”. In truth, I didn’t know what I was missing. So when I moved into my new home just a couple of months ago, I decided it was time for a new bed as well. […] Read More 

HOME IN CANADA

It was a Friday afternoon, nearing the end of the work day.  I was tired and filthy, covered in plaster dust.  As 5:00 p.m. drew closer, I could feel my excitement growing at the thought of my impending freedom from another long work week.

Then I noticed a box. […] Read More 

VITA DAILY

Beds in boxes are no longer a novelty, so what does it take to impress us when it comes to this modern-day sleep solution? A mattress that’s delivered to our door with, well, more.

Enter GoodMorning.com—the great Canadian mattress company whose Douglas is a bestseller among its wide range of sleep solutions. The Douglas’ first points were scored as soon as it showed up; delivered in four days flat, despite being a queen (it also comes in eight other sizes) we found this mattress surprisingly light, a cinch to manoeuvre through our tight townhouse and easy to unbox […] Read More 

SUNCRUISER MEDIA

While I had heard the expression ‘bed-in-a-box’ mattress before, I’d never experienced one. As we were amid the Covid pandemic, my traditional shopping options were limited and my time to find a solution was running out. Although I was somewhat reluctant, I was comforted by the 120-night sleep trial, free shipping and returns, and the 15-year warranty.

With a few clicks, I selected the Douglas in an RV queen short size.  We immediately received an order confirmation, followed by an email with a tracking order and delivery date. Like some of the best online retailers, I was able to set up an account and could follow my order online through the process […] Read More 

BAY STREET BULL

At first, Andy and Sam Prochazka may seem like a regular pair of twins. They bounce off each other easily in conversation and laugh together over contradicting memories of the past. However, these two share more than just their DNA and memories. They’re also the co-founders of two of Canada’s leading lifestyle DTC brands: Article and GoodMorning.com. For #NationalSiblingsDay, Bay Street Bull sat down with Andy and Sam Prochazka to talk about their intertwined lives as twins and co-founders […] Read More 

VIEW THE VIBE

While this was originally understood to be a Casper Vs. Endy trial, I decided to bring a third option into the mix as I wasn’t completely satisfied with either choice. The Logan & Cove mattress by GoodMorning.com ended up blowing the other 2 mattresses I tried out of the water.

It uses a blend of motion-isolating pocket coils and 2 layers of soy-infused foam that ensure that I am NEVER disturbed by my partner’s rustling and shifting in the night. Layers of airflow circulating gel and bio-foam as well as a temperature-regulating silk-blend layer delivered the most efficient cooling effects of all 3 mattresses. I especially loved the extended trial period of 120 days, the other 2 companies offer only 100 days […] Read More 

VIEW THE VIBE

In a time of unprecedented uncertainty, a good night’s sleep – in all of its mental and physical health-boosting glory – is more important than ever before. 

Sure, a reliable bedtime, meditation app, or dose of melatonin can help your deep-sleep cause, but a successful sleep really comes down to […] Read More 

SWAGGER

We discovered that a hundred thousand Canadians have turned to a GoodMorning.com mattress to solve this problem, and we had to see (and feel) what the fuss was about.

In 2009, they became the first online luxury mattress brand in North America when premiering their memory foam mattress. This was at a time when buying one without so much as laying on it was unheard of. Instantly, they became industry trailblazers, using premium materials just like competitor’s high-end offerings, but without the high mark-up. Plus, they offer a guaranteed 120-night sleep trial […] Read More 

DIVINE

We all know how important a good night’s sleep is for both our mental and physical health.  According to Statistics Canada, 55% of women 18-64 have problems going to or staying asleep.  The same study also showed that about one-third of all Canadians sleep fewer hours per night than recommended for optimal physical and mental health (between 7-9 hours).* There are many factors that can lead to a poor night’s sleep, from stress to poor sleep hygiene. Another factor can also be the age of your mattress. Older mattresses can decrease […] Read More 

WESTERN LIVING MAGAZINE

These days, mattresses-in-a-box are as commonplace on the Internet as cat videos. The demand for these vacuum-sealed, compressed and plastic-wrapped foam beds, which arrive at your door packaged neatly in four-foot-tall boxes, can be traced to 2014, when direct-to-consumer sleep company Casper hit the web with a four-layer expandable foam mattress designed to disrupt the sleep industry. (Though It’s worth noting that Edmonton-based Novosbed was on the scene first in 2009.)

Years later, dozens of other mattress-in-a-box bizzes have popped up around […] Read More 

CANADIAN LIVING

A few months ago, when it was time for me to get a new mattress, I was dreading the process—I’m really not a fan of in-store shopping, especially for big-ticket items. That’s when a colleague suggested I try a mattress-in-a-box, and my research began. Turns out there are a few brands to choose from, but the one that really stood out to me was Douglas, a Canadian company that creates medium-firm foam mattresses that are plush yet supportive, provide pressure point relief and are conveniently delivered to your doorstep in a few days. To top it off, the company’s manufacturing and shipping processes take place in Canada and the materials they use are sourced solely from Canadian suppliers. What’s not to love? Read More 

BUZZFEED

Fun fact: three-day holiday weekends became synonymous with mattress sales because it was useful for people to have three days off work when stores were open to shop around and consider their larger purchases, like appliances and mattresses! Now you can shop around from the comfort of your own ~wherever you are~ — and from right here in this post — and get those same sweet […] Read More 

THE STREET

Everybody needs their Beauty Sleep and it should be time well spent. Novosbed.com strives to make mattresses better via a direct sourcing model, transparency design, delivery services and proactive customer service. CEO, Sam Prochazka, says that there is plenty of growth in the specialty mattress segment, particularly with online, with a projected growth rate of 18%. The difference between Prochazka’s company and Select Comfort and Tempurpedic is Novosbed is 100% online and has more control over costs and focus on customer service. Finally, Prochazka addresses plans for future growth and potentially going […] Watch Interview 

FAST COMPANY

The mattress was a dream to sleep on, especially for someone who has spent his entire adult life sleeping on Ikea furniture. It was firm, in a quality way. My girlfriend and I slept like rosy little cherubs on clouds that first night–if said clouds featured space-age technology to contour to the exact specifications of our spinal columns. Small wonder the Aria racks up A+ marks from mattress reviewers. 

[…] Maybe the Novosbed team was actually onto something by calling itself the Warby Parker of mattresses. Read More 